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By some measures, this research monograph has been brewing for a very long time. Back in the late 1960s, when Barry was a graduate student at Stanford, everyone read The American Voter, the classic from the Michigan school of voting behavior research.1Close Most students also read The People’s Choice, the more sociologically minded contribution from the Columbia school.2Close It was clear that the Michigan school, as part of the triumph of methodological individualism, was winning the battle in political science, but it was hard not to feel that something was lost in its atomistic view of voters—especially its failure to incorporate social interactions. Still, Barry was a Latin Americanist and an institutions scholar, and Latin America was entering a dark period of military rule where voting was mostly irrelevant. So he just stored this controversy in his mind and went on with other interests.
In 1973 Barry moved to Washington University, St. Louis. Although that department was rapidly becoming a bastion of rational-choice scholarship, John Sprague and his students, especially Bob Huckfeldt, held out. Their work on the 1984 presidential election campaign in South Bend, Indiana, signaled to Barry that the insights of the Columbia school were alive and well, even if the 1984 election was a particularly uninteresting contest.3Close Besides, Barry could not escape the hunch that Brazilians, compared to Americans, were more prone to engage in meaningful political conversations, especially now that Brazil was democratizing. Political talk took place among family members at home; with friends at the bar, the futebol field, and the crèche; and with coworkers on the job. Brazilian voters, moreover, seemed much more likely than Americans to change their minds during campaigns.
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