
Contents
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Why Do Youth Engage in the Far Right? Why Do Youth Engage in the Far Right?
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Extremism’s Emotional Pull Extremism’s Emotional Pull
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Belonging and Comradeship Belonging and Comradeship
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Resistance and Rebellion Resistance and Rebellion
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Visual Culture, Material Objects, and Identity Visual Culture, Material Objects, and Identity
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How Culture Works How Culture Works
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The Revolution in a T-Shirt: Branding Identity, Selling Rebellion The Revolution in a T-Shirt: Branding Identity, Selling Rebellion
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Fitting In, Growing Up: Peer Groups and Extremist Style Fitting In, Growing Up: Peer Groups and Extremist Style
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Consuming and Performing Extremist Style Consuming and Performing Extremist Style
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Style as a Gateway to Extremism Style as a Gateway to Extremism
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Conclusion Conclusion
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1 Trying on Extremism: Material Culture and Far Right Youth
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Published:November 2019
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Abstract
This chapter situates the empirical base of this book within theories of culture, nationalism, iconography, and youth extremist subcultures. It begins by describing two prevailing notions of how culture “works”—one that presents culture as a coherent meaning system and the other that characterizes it as a “tool kit” of actions and strategies. The chapter also addresses theories of extremism and youth subcultures, arguing that previous research on nationalism and extremism has paid more attention to political dimensions than cultural ones. Finally, it links far right commercial symbols to recent scholarship on visual symbols, arguing that attention to the aesthetic dimensions of far right subculture is particularly overdue in light of the recent “iconic” turn in the social sciences. As the chapter points out, sociologists' ongoing attention to Marxist understanding of economic objects and their relationship to class-based exploitation has led many scholars to overlook the potential for economic objects to have constitutive power for individuals' lives, identities, sense of belonging, or—in this case—the extremist participation of consumers.
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