
Contents
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From self-quantification to self-tracking From self-quantification to self-tracking
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From self-tracking to the datafication of health From self-tracking to the datafication of health
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Surveillance cultures of the digital health self Surveillance cultures of the digital health self
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From the datafication of health to digital phenotyping From the datafication of health to digital phenotyping
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The choice architecture of coercive self-tracking technologies The choice architecture of coercive self-tracking technologies
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Gamification and ‘nudging’ the digital health self Gamification and ‘nudging’ the digital health self
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Quantifying narratives of the digital healthy self Quantifying narratives of the digital healthy self
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‘Likes’ as currency ‘Likes’ as currency
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A ‘like’ for a ‘like’! A ‘like’ for a ‘like’!
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Conclusions Conclusions
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2 Understanding Our Bodies through Datafication
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Published:May 2023
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Abstract
Through different technological, practical and economic shifts, from the self-quantification movement to consumer self-tracking to the increasing everyday datafication of health and digital phenotyping, this chapter traces how data collection, mining and sharing have become an integral part of health management and self-care for users, citizens and patients under digital capitalism. Through behavioural economic theories of choice architecture and nudge theory, the chapter argues for the need to pay ethical attention to the persuasive and coercive design within self-tracking and digital health technologies. It analyses the impact of health gamification and what it means when we understand our health, body and identity through data, current debates in new materialism and the political economy of the datafication of health. The chapter concludes by considering the ongoing and long-term assemblage of humans with the reductive patterns of datafication and how these processes can promote the regulation and agential (re)organisation of bodily experience of the digital health self through everyday reductive processes of datafication.
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