
Contents
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Introduction Introduction
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Comparing Australian and Dutch agencies Comparing Australian and Dutch agencies
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Public sector agencies Public sector agencies
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Different political systems Different political systems
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Different media systems Different media systems
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From political and media systems to mediatisation From political and media systems to mediatisation
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Mediatisation of public sector agencies Mediatisation of public sector agencies
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A multi-method approach A multi-method approach
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Survey Survey
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Focus groups Focus groups
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Interviews Interviews
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Results Results
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Media pressure Media pressure
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Mediatisation of inputs Mediatisation of inputs
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Mediatisation of throughputs Mediatisation of throughputs
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Mediatisation of outputs Mediatisation of outputs
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Conclusions and discussion Conclusions and discussion
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References References
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Five Fighting or fumbling with the beast? The mediatisation of public sector agencies in Australia and the Netherlands
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Published:January 2019
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Abstract
Public agencies are the objects of a large share of the daily news and devote substantial resources to media management and monitoring. This paper analyses how public agencies have adapted their internal structures and processes in order to meet the demands from their media environment. To this end, an analytical framework for the analysis of organisational mediatisation – the adaptation of internal structures and processes to external media demands – is developed. This is the first framework available for empirical analyses of organisational mediatisation. Its use is then demonstrated in a comparative analysis of the mediatisation of public agencies in Australia and the Netherlands; countries with contrasting political and media systems. An explorative, multimethod study describes how Australian agencies go to greater lengths in accommodating their media environment – they fight the media beast – whereas Dutch agencies are more hesitant; they are fumbling with the beast.
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