
Contents
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Fundraisers as stakeholders in a cause Fundraisers as stakeholders in a cause
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The ‘perfect fundraiser’ The ‘perfect fundraiser’
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The difficulty in ascertaining fundraising proficiency The difficulty in ascertaining fundraising proficiency
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Prior research on the skills and traits required by fundraisers Prior research on the skills and traits required by fundraisers
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Fundraisers are not a homogenous group Fundraisers are not a homogenous group
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New data on UK fundraisers including ‘Million Pound Askers’ New data on UK fundraisers including ‘Million Pound Askers’
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Survey respondents Survey respondents
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Survey questions Survey questions
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Socio-demographic traits of the UK fundraising profession Socio-demographic traits of the UK fundraising profession
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Professional profile of UK fundraisers Professional profile of UK fundraisers
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Route into fundraising Route into fundraising
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Acquiring fundraising skills and knowledge Acquiring fundraising skills and knowledge
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Possession of qualifications Possession of qualifications
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Areas of work within the fundraising function Areas of work within the fundraising function
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Existence and impact of an organisational ‘culture of philanthropy’ Existence and impact of an organisational ‘culture of philanthropy’
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Differences in professional profile between million pound askers and all other paid fundraisers Differences in professional profile between million pound askers and all other paid fundraisers
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Personal profile of UK fundraisers Personal profile of UK fundraisers
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Trust Trust
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Experience of, and attitudes towards, exchange and gift-giving Experience of, and attitudes towards, exchange and gift-giving
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Sociability Sociability
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Hobbies and reading habits of UK fundraisers Hobbies and reading habits of UK fundraisers
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Hobbies Hobbies
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Reading habits Reading habits
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Personality traits and emotional intelligence Personality traits and emotional intelligence
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Personality traits of uk fundraisers Personality traits of uk fundraisers
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Emotional intelligence of uk fundraisers Emotional intelligence of uk fundraisers
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Conclusions Conclusions
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Notes Notes
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Cite
Abstract
Chapter 2 presents findings of a major survey of over 1,200 UK fundraisers. It illustrates their backgrounds, their paths into this career and how they acquired relevant skills and knowledge. Data on personality traits and emotional intelligence, as well as trust levels, social lives, hobbies and many other factors, are presented and compared with data on the general public in order to identify the extent to which, and in what ways, people who raise money for a living – including those who have succeeded in raising £1 million or more - either share characteristics or appear to be distinctive. Fundraisers often have formative experiences of helping behaviours, high levels of generalised trust, a greater predilection for gift-giving to loved ones and donating blood to strangers, a willingness to facilitate social situations, a preference for community-oriented and intellectual hobbies, positive personality traits and higher levels of emotional intelligence. Successful ‘million pound askers’ are likely to be older, more experienced, have a mentor, be more open and less neurotic. But the idea of a homogenous, ‘perfect type’ of fundraiser is rejected due to the wide diversity of characteristics associated with fundraising success.
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