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JEL: M31 - Marketing
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Journal Article
Yiquan Gu and others
Oxford Economic Papers, Volume 74, Issue 3, July 2022, Pages 820–839, https://doi.org/10.1093/oep/gpab042
Published: 12 September 2021
Journal Article
David Fielding and others
Oxford Economic Papers, Volume 72, Issue 1, January 2020, Pages 216–234, https://doi.org/10.1093/oep/gpz027
Published: 18 February 2019