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James J Murphy, Molly Conlin, Bryan Haugstad, An experimental test of cause-related marketing and charitable giving, Oxford Economic Papers, Volume 75, Issue 4, October 2023, Pages 890–901, https://doi.org/10.1093/oep/gpad019
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Abstract
We conducted a natural field experiment at a local toy store in Anchorage, Alaska to estimate the effect on consumer behavior when the firm’s charitable donation is conditional on the total dollar amount of the individual transaction. Results suggest that the donation offer resulted in a modest increase in both the share of transactions exceeding the minimum amount needed to qualify for the donation and sales revenue.
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