...This chapter narrates the emergence of competing discourses among BBC creative workers over how to implement its 2006 interactive multiplatform initiative. Debates over the roles which multiplatform was supposed to play within the BBC's strategic mission often reproduced assumptions about what...

... illustrative case studies—geoblocking in Australia and New Zealand, the debates over the geoblocked BBC iPlayer platform, and the European Union’s recent attempt to ban geoblocking among its countries’ borders—this chapter argues that geoblocking represents an arena where consumers, industries, and regulators...