...The chapter looks in detail at the marketing and branding of NFL football. It looks into the shift in the image of football from a sport to a brand and entertainment product. It discusses the significance of hiring Sara Levinson, former copresident of MTV, as the new president of NFL Properties...

... economics, and labor peace. It presents a discussion on the collective bargaining agreement, marketing, and branding of NFL football, and the passion of the fans for the game. It discusses the stability in the financial structure of the NFL and the role of free agency in its prosperity. The imposition...

...This chapter focuses on the practice of branding African captives with the letter “A,” which presumably stood for Asiento, during the period of Britain’s slave trade to foreign colonies between 1713 and 1739. The practice was initiated by the South Sea Company, which seared...

...In this chapter, Yogananda’s ministry is evaluated through the lens of modern consumer religion, mass marketing, and religious branding. The early portion investigates the religious products he touted, most centrally, his systematic, practical method for God-realization through yoga...