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Marketing Culture
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Susan L. Mizruchi
Published: 01 January 2009
...This chapter focuses on the time during the late nineteenth century, when, for the first time, advertisements, literature, and images from photographic to painterly were packaged together as mutually enhancing products. In addition to greater profits for authors, advertisements gave the literature...
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The Advantages and Disadvantages of Blended Ancestry
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A. B. Wilkinson
Published: 27 September 2020
... with the disadvantages that mixed ancestry and hypodescent brought in the everyday lives of slaves and free people of color. Compared to those European colonists, mixed-heritage people had to fight to maintain freedom in colonial societies as are commonly seen in runaway slave advertisements, which are also explored up...
Chapter
Published: 28 December 2021
...The unique challenges facing female escapees are evident in this runaway slave advertisement for an unnamed mother of four children. For more than a decade, she either had been pregnant or was the mother of an infant. Childcare would have been an additional responsibility, beyond the labor expected...
Chapter
Published: 28 December 2021
...John, or Johnny, ran away from Phillip Ludwell at least three times. The runaway slave advertisements memorializing these escape attempts offer the usual descriptions of a runaway’s clothes and hair, but those descriptions provide an unusually suggestive narrative of coercion and resistance...
Chapter
Published: 28 December 2021
...Runaway slave advertisements are necessarily fragmentary, narrative scraps in search of an ending. But such endings or continuations of a story rarely appear, and sometimes it is unclear whether a subsequent text is the next installment in a serial history or a separate story of slavery...
Chapter
Published: 28 December 2021
... Cora suggests that runaways occasionally enjoyed celebrity beyond the brief newspaper advertisements that are, today, the only record of their notoriety. arson black Africans execution freedom Maryland Massachusetts murder no last name given runaway slave advertisements slave codes Christmas...
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Head: Writing the African American Portrait
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Sarah Blackwood
Published: 16 December 2019
... as original archival research on runaway slave advertisements, The North Star, and mid-century newspaper practices. “Benito Cereno” Melville Black writers and portraiture Liberator The Melville Herman race and portraiture racism selfhood slavery Stewart Maria Ancient Egyptians Crafts Hannah...
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Advertisements and Ephemera
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Amanda Brickell Bellows
Published: 15 June 2020
...This chapter examines the ways in which Russian and American businesses represented the histories of slavery, serfdom, and emancipation in late nineteenth-century advertisements. Images of African Americans and peasants appeared in posters, trade cards, and ephemera. A comparative analysis...
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Daniel and the Scotts: The Serialized Stories of Serial Runaways
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Zachary McLeod Hutchins
Published: 27 December 2022
... be traced through a series of recurring runaway slave advertisements. This chapter surveys the field of serial runaways from 1705 to 1730 and reconstructs the narrative of a young man named Daniel, who ran away from his Quaker enslavers, Edward Wanton and John Scott, in 1714. Daniel was part of black...
Chapter
Published: 07 June 2021
... to consumers. Similar to the way that racialization and Orientalism also were employed by marketers and advertisers, Shaker patent medicines and herbs, Catholic education, and the Grahamite health establishments were enhanced by claims to a mystical purity. In turn, these goods and services could also be used...
Chapter
Published: 28 December 2021
...Most runaway slave advertisements provided information that enslavers believed might be used to identify the runaway; readers could guess at further details of enslaved individuals’ lives and imaginatively reconstruct their experiences of slavery, but a sense of subjectivity—of the names...
Chapter
Published: 28 December 2021
...Enslaved men and women who made serial escape attempts were often sold or otherwise transferred to new enslavers, and the story conveyed in the three runaway slave advertisements announcing that Daniel had left his masters provides clues as to how running away offered the enslaved advantages beyond...
Chapter
Published: 28 December 2021
...These two runaway slave advertisements, which recount the escape attempts of an enslaved man named Quam, are remarkable in part because neither actually identifies Quam as a runaway. In both cases, Samuel Beaks—the owner who seeks assistance in locating Quam—accuses the white servants with whom...
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The Nationalization of Consumers: The Political Language of American Advertising, 1890–1930
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Charles F. McGovern
Published: 23 October 2006
...This chapter examines the political language of national advertising. It argues that advertisers drew on political metaphors and language to designate consumers, products, and consumption as important elements of American life. The chapter discusses how advertisers portrayed consumption...
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Seeing Race in Modern America
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Matthew Pratt Guterl
Published online: 24 July 2014
Published in print: 04 November 2013
...This book focuses on how and why we come to see race in very particular ways. What does it mean to see someone as a color? As racially mixed or ethnically ambiguous? What history makes such things possible? Drawing creatively from advertisements, YouTube videos, and everything in between...
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Before Equiano: A Prehistory of the North American Slave Narrative
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Zachary McLeod Hutchins
Published online: 23 May 2024
Published in print: 27 December 2022
Book
Published online: 18 September 2014
Published in print: 27 November 2006
... records, credit reports, advertisements, city directories, census reports, and other sources, she argues that women were competitive, economic actors, strategizing how best to capitalize on their skills in the marketplace. Their boardinghouses, restaurants, saloons, beauty shops, laundries, and clothing...
Chapter
Published: 28 December 2021
...Slave-for-sale and runaway slave advertisements regularly comment on the linguistic abilities of the individual in question; in this case, Joseph Coleman attests that Tom “speaks very good English.” However, these advertisements rarely comment on the uses to which such linguistic proficiency might...
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Your Men Can Smash Through: Designing and Marketing Football Equipment
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Kathleen Bachynski
Published: 25 November 2019
... game feasible. Football equipment advertisements aimed at children promoted ideals associated with particular forms of twentieth century American masculinity. Banishing fears, and inspiring confidence and toughness, would enable boys to “smash through” their opponents. The embrace of manufacturers...
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American Slavery and Russian Serfdom in the Post-Emancipation Imagination
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Amanda Brickell Bellows
Published online: 20 May 2021
Published in print: 15 June 2020
... transformations through a fascinating array of new cultural productions. Analyzing portrayals of African Americans and Russian serfs in oil paintings, advertisements, fiction, poetry, and ephemera housed in American and Russian archives, Amanda Brickell Bellows argues that these widely circulated depictions...