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Buying and Selling with God: African American Religion, Race Records, and the Emerging Culture of Mass Consumption in the South
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Published:July 2011
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Abstract
This chapter focuses on Rev. J. M. Gates of Atlanta, one of the most famous of the scores of black southern preachers who recorded chanted sermons during their heyday of popularity, from the early 1920s until World War II. He, along with Rev. F. W. McGee and Rev. A. W. Nix, cut hundreds of seventy-eights that captured a preaching style common in southern congregations and marketed them through their religious communities. All of the major recording studios of the day, including Vocalion, Victor, Bluebird, Okeh, and Gennet, tripped over themselves to sign these preachers in the hope that at least one of their records would sell. Many of them did, giving commercial voice to a particular form of black oral tradition and creating a recreational commodity of great interest to black southerners and particularly southern migrants to the urban centers of the Midwest and North, who loved to listen to the sounds of a religious world left behind.
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