Constructing Green: The Social Structures of Sustainability
Constructing Green: The Social Structures of Sustainability
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Abstract
Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, or powering machines and devices in buildings. Despite decades of investment in green construction technologies, residential and commercial buildings remain stubbornly energy inefficient. This book looks beyond the technological and material aspects of green construction to examine the cultural, social, and organizational shifts that sustainable building requires, examining the fundamental challenge to centuries-long traditions in design and construction that green building represents. The chapters consider the changes associated with green building through a sociological and organizational lens. They discuss shifts in professional expertise created by new social concerns about green building, including evolving boundaries of professional jurisdictions; changing industry strategies and structures, including the roles of ownership, supply firms, and market niches; new operational, organizational, and cultural arrangements, including the mainstreaming of environmental concerns; narratives and frames that influence the perception of green building; and future directions for the theory and practice of sustainable construction.
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Front Matter
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1
Introduction
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I Emerging Professions and Expertise
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II Market Structures and Strategies
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5
Why Multinational Corporations Still Need to Keep It Local: Environment, Operations, and Ownership in the Hospitality Industry
Jie J. Zhang and others
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6
The Evolution of the Green Building Supply Industry: Entrepreneurial Entrants and Diversifying Incumbents
Michael Conger andJeffrey G. York
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7
Individual Projects as Portals for Mainstreaming Niche Innovations
Ellen Van Bueren andBertien Broekhans
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5
Why Multinational Corporations Still Need to Keep It Local: Environment, Operations, and Ownership in the Hospitality Industry
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III Operational, Organizational, and Cultural Change
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8
Empowering the Inhabitant: Communications Technologies, Responsive Interfaces, and Living in Sustainable Buildings
Kathy Velikov and others
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9
Building Up to Organizational Sustainability: How the Greening of Places Transforms Organizations
Christine Mondor and others
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10
Green School Building Success: Innovation through a Flat Team Approach
Michelle A. Meyer and others
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11
Generativity: Reconceptualizing the Benefits of Green Buildings
Ronald Fry andGarima Sharma
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8
Empowering the Inhabitant: Communications Technologies, Responsive Interfaces, and Living in Sustainable Buildings
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IV Perceptions, Frames, and Narratives
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12
Conveying Greenness: Sustainable Ideals and Organizational Narratives about LEED-Certified Buildings
Beth M. Duckles
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13
Challenging the Imperative to Build: The Case of a Controversial Bridge at a World Heritage Site
Olivier Berthod
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14
Incorporating Biophilic Design through Living Walls: The Decision-Making Process
Clayton Bartczak and others
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12
Conveying Greenness: Sustainable Ideals and Organizational Narratives about LEED-Certified Buildings
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V Perspectives on the Future
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End Matter
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