...This chapter sets out the book’s purpose, which is to explore the creation and perpetuation of Gilroy’s identity as a foodscape, a food-themed place. It then explains the concept of foodscape; traces the history of the development of Gilroy, California; and discusses the campaign...

... Foods Stockton Asparagus Festival U S Department of Housing and Urban Development “The Urban Fair How Cities Celebrate Them selves ” Gilroy Garlic Festival foodscapes community leaders Hours before the gates officially open, a long line of slow-moving cars snakes through Gilroy. The Festival goers...

... that the event is all that many people know about Gilroy. The author explores the creation and subsequent selling of foodscapes or food-themed place identities. This seemingly ubiquitous practice is readily visible across the country at festivals celebrating edibles such as tomatoes, peaches, spinach, and even...