
Contents
-
-
-
-
-
-
-
Enacting Race Enacting Race
-
Community Culture Community Culture
-
Community Youth Groups Community Youth Groups
-
-
-
-
-
-
-
3 Consumerism Meets Jim Crow’s Children: White Children and the Culture of Segregation
Get access-
Published:March 2011
Cite
Abstract
White southerners took advantage of the emergence of mass culture in the early twentieth century to reiterate their justifications for white dominance over African Americans and impart to their children a distorted version of southern history. National advertisement campaigns made use of evocative images of the South to reinforce the idealized racial roles of southern antebellum society that were also portrayed in public-school instructional materials. Much like southern history books, many toys portrayed African Americans as entertainment, reinforcing the idea that blacks enjoyed subserviently performing for whites. Mechanical toys encouraged male dominance and rewarded aggression, placing white boys in control of stereotypical figurines of black bodies. Even in the chants and rhymes that children recited during games and playground amusements, African Americans are often referred to in a derogatory manner or as deserving of some form of violence. Parents also encouraged their children to participate in school plays and become members of youth organizations, such as the Ku Klux Klan and the Children of the Confederacy, to prepare them for their future racial and gender roles.
Sign in
Personal account
- Sign in with email/username & password
- Get email alerts
- Save searches
- Purchase content
- Activate your purchase/trial code
- Add your ORCID iD
Purchase
Our books are available by subscription or purchase to libraries and institutions.
Purchasing informationMonth: | Total Views: |
---|---|
October 2022 | 4 |
November 2022 | 18 |
December 2022 | 15 |
April 2023 | 1 |
July 2023 | 2 |
November 2023 | 20 |
December 2023 | 2 |
January 2024 | 2 |
February 2024 | 4 |
June 2024 | 2 |
July 2024 | 2 |
August 2024 | 1 |
October 2024 | 1 |
December 2024 | 3 |
March 2025 | 2 |
April 2025 | 2 |
Get help with access
Institutional access
Access to content on Oxford Academic is often provided through institutional subscriptions and purchases. If you are a member of an institution with an active account, you may be able to access content in one of the following ways:
IP based access
Typically, access is provided across an institutional network to a range of IP addresses. This authentication occurs automatically, and it is not possible to sign out of an IP authenticated account.
Sign in through your institution
Choose this option to get remote access when outside your institution. Shibboleth/Open Athens technology is used to provide single sign-on between your institution’s website and Oxford Academic.
If your institution is not listed or you cannot sign in to your institution’s website, please contact your librarian or administrator.
Sign in with a library card
Enter your library card number to sign in. If you cannot sign in, please contact your librarian.
Society Members
Society member access to a journal is achieved in one of the following ways:
Sign in through society site
Many societies offer single sign-on between the society website and Oxford Academic. If you see ‘Sign in through society site’ in the sign in pane within a journal:
If you do not have a society account or have forgotten your username or password, please contact your society.
Sign in using a personal account
Some societies use Oxford Academic personal accounts to provide access to their members. See below.
Personal account
A personal account can be used to get email alerts, save searches, purchase content, and activate subscriptions.
Some societies use Oxford Academic personal accounts to provide access to their members.
Viewing your signed in accounts
Click the account icon in the top right to:
Signed in but can't access content
Oxford Academic is home to a wide variety of products. The institutional subscription may not cover the content that you are trying to access. If you believe you should have access to that content, please contact your librarian.
Institutional account management
For librarians and administrators, your personal account also provides access to institutional account management. Here you will find options to view and activate subscriptions, manage institutional settings and access options, access usage statistics, and more.