Abstract

Forestry in South Carolina has an annual economic impact of $23 billion and provides over 100,000 jobs statewide. Approximately 87% of forest lands in South Carolina is privately owned and faces shifts in ownership and management practices that may impact forest health. We conducted a bus tour that demonstrated the entire life cycle of a loblolly pine (Pinus taeda) forest from final harvest through forest maturity. The bus tour was aimed at increasing landowner knowledge and influencing the likelihood that they will implement forest management practices. An evaluation using multiple methods was conducted to determine whether the bus tour achieved its objectives. Qualitative and quantitative data converged to show that the forest management bus tour appeared to have been effective in increasing forest landowner knowledge and intent to implement forest management practices, thus potentially increasing forest health across the state.

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