1-1 of 1
JEL: M31 - Marketing
Journal Article
Old firms, new tricks and the quest for profits: Burberry’s journey from success to failure and back to success again Get access
Journal of Economic Geography, Volume 12, Issue 1, January 2012, Pages 55–77, https://doi.org/10.1093/jeg/lbq046
Published: 03 January 2011
