Editors
Bernd Schmitt
June Cotte
Markus Giesler
Andrew Stephen
Stacy Wood
50 Years of JCR!
Celebrate 50 years of the Journal of Consumer Research with this commemorative special issue that serves as a testament to the scholars who have published in the journal over five productive decades.
Read nowVisit the new JCR website
The new JCR website highlights our community of consumer researchers and the important work we do. Visit consumerresearcher.com and find interviews with authors, resources for teachers, and much more.
Why Publish with JCR?
Learn about the benefits of publishing in Journal of Consumer Research, with its broad scope and established reputation, which allows you to reach a wide audience of consumer research scholars.Award-Winning Articles
Read our award-winning articles, including the Best Article Award winner as chosen by the members of the JCR Policy Board after receiving nominations from the Editorial Review Board. JCR also awards the Robert Ferber Award and Robert Ferber Honorable Mention. The Robert Ferber Award competition is held annually in honor of one of the founders and the second editor of the Journal of Consumer Research.
Read award-winning articles
High-Impact Articles
To highlight the impact of the journal, we have organized a collection of some of the most read, most cited, and most discussed articles from recent years.
Explore the collection
From the OUPblog
Recommend to your library
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Low and Middle Income Countries (LMIC) Initiative
Your institution could be eligible to free or deeply discounted online access to Journal of Consumer Research through the Oxford Low and Middle Income Countries (LMIC) Initiative.
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