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Authors: Ying Zhang
Journal Article
L’Art Pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods Open Access
Journal of Consumer Research, Volume 49, Issue 5, February 2023, Pages 786–810, https://doi.org/10.1093/jcr/ucac016
Published: 15 April 2022
Journal Article
The Impact of a Two-Step Choice Process on Trade-Off Decisions Get access
Journal of Consumer Research, Volume 48, Issue 3, October 2021, Pages 415–427, https://doi.org/10.1093/jcr/ucab016
Published: 30 March 2021
Journal Article
From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit Get access
Journal of Consumer Research, Volume 41, Issue 5, 1 February 2015, Pages 1252–1266, https://doi.org/10.1086/678958
Published: 01 October 2014
Journal Article
How Power States Influence Consumers' Perceptions of Price Unfairness Get access
Journal of Consumer Research, Volume 40, Issue 5, 1 February 2014, Pages 818–833, https://doi.org/10.1086/673193
Published: 20 August 2013
Journal Article
The Unexpected Positive Impact of Fixed Structures on Goal Completion Get access
Journal of Consumer Research, Volume 40, Issue 4, 1 December 2013, Pages 711–725, https://doi.org/10.1086/671762
Published: 11 July 2013
Journal Article
Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation Get access
Journal of Consumer Research, Volume 38, Issue 1, 1 June 2011, Pages 78–93, https://doi.org/10.1086/657605
Published: 15 October 2010
Journal Article
How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation Get access
Journal of Consumer Research, Volume 37, Issue 4, December 2010, Pages 641–654, https://doi.org/10.1086/655417
Published: 23 June 2010
Journal Article
Counteractive Construal in Consumer Goal Pursuit Get access
Journal of Consumer Research, Volume 37, Issue 1, June 2010, Pages 129–142, https://doi.org/10.1086/649912
Published: 14 December 2009
Journal Article
When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice Get access
Journal of Consumer Research, Volume 34, Issue 4, December 2007, Pages 567–578, https://doi.org/10.1086/520071
Published: 02 July 2007
