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Authors: Michael B Beverland
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Journal Article

Consumer Work and Agency in the Analog Revival

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Michael B Beverland and others
Journal of Consumer Research, Volume 51, Issue 4, December 2024, Pages 719–738, https://doi.org/10.1093/jcr/ucae003
Published: 19 January 2024
Journal Article

How Brands Craft National Identity Get access

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Michael B Beverland and others
Journal of Consumer Research, Volume 48, Issue 4, December 2021, Pages 586–609, https://doi.org/10.1093/jcr/ucaa062
Published: 12 December 2020
Journal Article

The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes Get access

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Michael B. Beverland and Francis J. Farrelly
Journal of Consumer Research, Volume 36, Issue 5, February 2010, Pages 838–856, https://doi.org/10.1086/615047
Published: 19 August 2009