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Authors: JaeHwan Kwon

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Journal Article

EDITOR'S CHOICE

Is “4 for $16” Better than “4 for $15.30”? The Price Divisibility Effect in Multipack Purchases Get access

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Hanyong Park and others

Journal of Consumer Research, Volume 51, Issue 3, October 2024, Pages 455–473, https://doi.org/10.1093/jcr/ucad071

Published: 28 October 2023

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Journal Article

Strength without Elaboration: The Role of Implicit Self-Theories in Forming and Accessing Attitudes Get access

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Jaehwan Kwon and Dhananjay Nayakankuppam

Journal of Consumer Research, Volume 42, Issue 2, August 2015, Pages 316–339, https://doi.org/10.1093/jcr/ucv019

Published: 28 May 2015

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Online ISSN 1537-5277
Print ISSN 0093-5301
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