1-2 of 2
Authors: Hanyong Park
Save search
Sort by
Journal Article
EDITOR'S CHOICE

Is “4 for $16” Better than “4 for $15.30”? The Price Divisibility Effect in Multipack Purchases Get access

PDF
Hanyong Park and others
Journal of Consumer Research, Volume 51, Issue 3, October 2024, Pages 455–473, https://doi.org/10.1093/jcr/ucad071
Published: 28 October 2023
Journal Article

The Impact of Resource Scarcity on Price-Quality Judgments Get access

PDF
Hanyong Park and others
Journal of Consumer Research, Volume 46, Issue 6, April 2020, Pages 1110–1124, https://doi.org/10.1093/jcr/ucz031
Published: 24 June 2019