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Authors: Gerald Häubl
Journal Article
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships Open Access
Journal of Consumer Research, Volume 50, Issue 4, December 2023, Pages 742–764, https://doi.org/10.1093/jcr/ucad014
Published: 02 March 2023
Journal Article
Bidding Frenzy: Speed of Competitor Reaction and Willingness to Pay in Auctions Get access
Journal of Consumer Research, Volume 45, Issue 6, April 2019, Pages 1294–1314, https://doi.org/10.1093/jcr/ucy056
Published: 18 June 2018
Journal Article
Repayment Concentration and Consumer Motivation to Get Out of Debt Get access
Journal of Consumer Research, Volume 43, Issue 3, October 2016, Pages 460–477, https://doi.org/10.1093/jcr/ucw037
Published: 09 August 2016
Journal Article
What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information Get access
Journal of Consumer Research, Volume 38, Issue 6, 1 April 2012, Pages 1004–1021, https://doi.org/10.1086/661937
Published: 15 August 2011
Journal Article
The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity Get access
Journal of Consumer Research, Volume 38, Issue 3, 1 October 2011, Pages 474–489, https://doi.org/10.1086/659753
Published: 24 March 2011
Journal Article
Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice Get access
Journal of Consumer Research, Volume 34, Issue 1, June 2007, Pages 77–88, https://doi.org/10.1086/513048
Published: 21 March 2007
