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Authors: Adelle X. Yang
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Journal Article

Obligatory Publicity Increases Charitable Acts Get access

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Adelle X Yang and Christopher K Hsee
Journal of Consumer Research, Volume 48, Issue 5, February 2022, Pages 839–857, https://doi.org/10.1093/jcr/ucab020
Published: 29 April 2021
Journal Article

The Foresight Effect: Local Optimism Motivates Consistency and Local Pessimism Motivates Variety Get access

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Adelle X. Yang and Oleg Urminsky
Journal of Consumer Research, Volume 42, Issue 3, October 2015, Pages 361–377, https://doi.org/10.1093/jcr/ucv039
Published: 28 July 2015