...Freeth was praised as a lifesaving hero in the Hawaiian press, and though Alexander Hume Ford (who’d founded the Outrigger Canoe Club in 1908) wanted Freeth to lifeguard at Waikīkī, Freeth decided to work as an underwater diver at Pearl Harbor to help build Dry Dock Number One for the U.S. Navy. He...

... of advertising. The chapter explores the challenges faced by the advertising community in the period leading up to the attack on Pearl Harbor and immediately thereafter, including how the industry dealt with new forms of criticism and how it viewed its role in the war economy. The chapter concludes...