Food Instagram: Identity, Influence, and Negotiation
Food Instagram: Identity, Influence, and Negotiation
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Abstract
This book presents the novel concept of food Instagram, a quasi-genre on the platform distinguished by recognizable aesthetic conventions, the presence of both everyday users and industry professionals, and a shared focus on representations of food, eating, and food-related phenomena. The volume considers how users engage food Instagram across diverse global sites to construct identity, to seek influence, and to negotiate aesthetic norms, institutional access, and cultural power, as well as social and economic control. As such, food Instagram provides ripe opportunities for interdisciplinary conversations, particularly between the academic fields of media studies and food studies, as well as with new media studies, cultural studies, gender and sexuality studies, and other approaches to analyzing digital food cultures. Contributors to the volume consider what theories and methodologies in each field might be fruitfully brought to bear in the study of Instagram, and food Instagram specifically. The international authors in this book draw from media studies, food studies, communication, American studies, history, science and technology studies, sociology, anthropology, and political science. Many are teachers. Two are practicing artists. One is a journalist. One is an influencer IRL. The result is a rich exploration of transnational visual and culinary practices unique to Instagram that are reshaping how and what we eat.
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Front Matter
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Introduction: From Seed to Feed: How Food Instagram Changed What and Why We Eat
Zenia Kish andEmily J. H. Contois
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Part I Identity
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1
@hotdudesandhummus and the Cultural Politics of Food
Michael Z. Newman
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2
Starving Beauties? Instabae, Diet Food, and Japanese Girl Culture
Tsugumi (Mimi) Okabe
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3
#Foodporn: An Anatomy of the Meal Gaze
Gaby David andLaurence Allard
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4
The South in Your Mouth? Gourmet Biscuit Restaurants, Authenticity, and the Construction of a New Southern Identity
Deborah A. Harris andRachel Phillips
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5
Uncle Green Must Be Coming to Dinner: The Joyful Hospitality of Black Women on Instagram during the COVID-19 Pandemic
Robin Caldwell
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6
Creative Consumption: Art about Eating on Instagram
Dawn Woolley andZara Worth
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1
@hotdudesandhummus and the Cultural Politics of Food
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Part II Influence
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7
Picturing Digital Tastes: #unicornlatte, Social Photography, and Instagram Food Marketing
Emily Truman
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8
Camera Eats First: The Role of Influencers in Hong Kong’s Foodie Instagram Culture
Yue-Chiu Bonni Leung andYi-Chieh Jessica Lin
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9
Repackaging Leftovers: Health, Food, and Diet Messages in Influencer Instagram Posts
Tara J. Schuwerk andSarah E. Cramer
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10
Meet Your Meat! How Australian Livestock Producers Use Instagram to Promote “Happy Meat”
Emily Buddle
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11
FreakShakes and Mama Noi: Cases of Transforming Food Industry Influence on Instagram
Katherine Kirkwood
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12
My Life and Labor as an Instagram Influencer Turned Instagram Scholar
KC Hysmith
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7
Picturing Digital Tastes: #unicornlatte, Social Photography, and Instagram Food Marketing
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Part III Negotiation
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13
Transgressive Food Practices on Instagram: The Case of Guldkroen in Copenhagen
Jonatan Leer andStinne Gunder Strøm Krogager
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14
Posing with “the People”: The Far Right and Food Populism on Instagram
Sara Garcia Santamaria
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15
Farming, Unedited: Failure, Humor, and Fortitude in Instagram’s Agricultural Underground
Joceline Andersen
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16
The Surprisingly Long History of Feminist Eateries on Instagram
Alex Ketchum
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17
How to Think with Your Body: Teaching Critical Eating Literacy through Instagram
Sarah E. Tracy
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Afterword: Food Instagram’s Next Course
Emily J. H. Contois andZenia Kish
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13
Transgressive Food Practices on Instagram: The Case of Guldkroen in Copenhagen
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End Matter
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