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“Obama Is Osama,” or “It Took Obama to Get Osama” “Obama Is Osama,” or “It Took Obama to Get Osama”
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From Brown(ed) to Black: How the War on Terror Got Its “Swagga” Back From Brown(ed) to Black: How the War on Terror Got Its “Swagga” Back
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Seeing through Legends Seeing through Legends
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Notes Notes
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9 Obama bin Laden [sic]: How to Win the War on Terror #likeaboss
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Published:January 2015
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Abstract
This chapter examines the cultural “confusion” that existed in the United States between Osama bin Laden and Barack Obama. It uses the cultural slippages (Obama/Osama), conspiratorial elisions (Obama is Osama), and religious assumptions (Obama, like Osama, is Muslim) that surround Osama and Obama as points for analyzing racialized dynamics that underlie narratives of U.S. exceptionalism, military power, and global dominance. It identifies some of the myriad streams through which popular culture effects its messages: T-shirts, web tools (photo morphing), memes, hip-hop, tweets, YouTube videos, and the like. Attending to these media formats is an essential component of examining sense-making across the complexities of U.S. cultures. The chapter argues that the “confusion” between Osama and Obama is more than just difficulty with name pronunciation, lack of familiarity with Islam, or merging of nonwhite skin color, but is instead a complex negotiation of racial intersections with national narratives.
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