...It is the arrival of the Japanese and Korean TV dramas that provides the material basis for a discursive conceptualization of an “East Asian pop culture” sphere with an integrated cultural economy. The flows and exchanges within this East Asian pop culture sphere are reviewed. The penetration...

...’. The structures and processes that engender this transnational flow are the foundational to the emergence of an East Asian regional media cultural economy that increasingly see co-production of films and television dramas. American Asia Asian free to air Hollywood lingua franca mass entertainment popular...