
Contents
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A Portrait of the Artist A Portrait of the Artist
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Renzhai’s Painting Legacy, 1876 Renzhai’s Painting Legacy, 1876
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Prefaces and Art Worlds Prefaces and Art Worlds
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Pictures and Audiences Pictures and Audiences
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Advertisements and Pirated Editions Advertisements and Pirated Editions
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Dianshizhai and Art Images Dianshizhai and Art Images
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Dianshizhai huabao: Shaping a Readership Dianshizhai huabao: Shaping a Readership
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Dianshizhai huabao and Artist Designs: Connecting with Readers Dianshizhai huabao and Artist Designs: Connecting with Readers
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Strategies of Viewing: Seriality, Topicality, and Game-Playing Strategies of Viewing: Seriality, Topicality, and Game-Playing
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Handling the Magazine and Readers’ Choices Handling the Magazine and Readers’ Choices
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Dianshizhai conghua: Collected Images from Dianshizhai Dianshizhai conghua: Collected Images from Dianshizhai
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Ren Xun (1835–1893) and Animal Illustrations Ren Xun (1835–1893) and Animal Illustrations
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Turning the Back on the Viewer Turning the Back on the Viewer
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Three Shanghai Illustrations: Images and Readers
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Published:December 2014
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Abstract
Focuses on the active participation of artists in Shanghai’s publishing industry, specifically their contributions to the treaty port’s illustrated books and magazines. Capitalizing on the new technology of lithography, Shanghai rose swiftly to become China’s center of publishing in the late Qing, and pictures by Shanghai artists featured prominently in the city’s new mass media. By using case studies of several publishing projects from this period, including illustrated books and artist designs for magazine inserts, this chapter investigates how artists expanded their reputations, accessed a large urban readership and developed a mode of lithographed imagery that addressed a popular audience in their accessibility, topicality and playfulness.
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