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Abstract

American politicians have always harnessed the group nature of politics to build political power. Yet it is unclear whether explicit appeals to dominant group identities (e.g., white identity) can help political leaders win support from dominant group members (e.g., white Americans). Four experimental studies (N = 2,279; two pre-registered) used the identity ownership perspective (Kreiss et al., 2020) to examine how a fictional candidates’ support or opposition toward renting city space to dominant group members (e.g., white Music Association) affected white Americans’ evaluations of that candidate. Support for white groups was perceived as prototypical of Republicans, but expressing such support decreased candidates’ favorability. However, findings suggested: (a) decreases were smaller for white Republican (vs. Democrat) participants (Study 2) and (b) candidates faced similar negative evaluations if they communicated opposition to policies favoring white people (Studies 3–4). Results offered some support for candidate prototypicality as a mechanism for these effects.

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Issue Section:
ORIGINAL RESEARCH
Open Science Framework awards
Open Data Open Data
Digitally shareable data necessary to reproduce the reported results are publicly available for this article.
Open Materials Open Materials
The components of the research methodology needed to reproduce the reported procedure and analysis are publicly available for this article.
Preregistered Preregistered
Research design was preregistered.
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