... shape the construction of race, gender, and skin color in Indonesia and offers a fresh perspective on the transnational construction of categories of identity by drawing on theories of affect and feminist cultural studies of emotions. It argues that race, gender, and skin color are affectively...

... “cosmopolitan whiteness” is being marketed through Cosmopolitan's ads for skin-whitening products and highlights the “affective” construction of gender, race, and skin color. advertisements beauty images Caucasian women Cosmopolitan magazine Indonesian edition cosmopolitan whiteness Estée...

... its independence on August 17, 1945, the chapter considers the ways in which circulations and representations of emotions about (transnational) spaces construct a specific racial, skin color, and gendered subjectivity in post-independence Indonesia. It also discusses the discursive meanings of spatial...

... beauty practices such as whitening one's skin to the gendered management of affects. The chapter highlights the centrality of emotions in the ways women experience and negotiate discourses of beauty, race, skin color, and gender in their daily lives. mercury Pond’s products skin whitening products...

.... Drawing on affect theories and cultural studies of emotions, it has analyzed race in a transnational context and in the process has rethought the notion of “race,” that is, as affectively constructed. It has considered the representation of emotions about people of different race, gender, and skin color...

...This chapter introduces the theoretical concept of rasa and uses it to construct a historical account of skin color and gender hierarchies in Java prior to European colonization (late ninth and early tenth centuries). Through a reading of the Old Javanese adaptation of the Indian...

... in Indonesia, along with attempts to conflate skin color with race and to dissociate these two categories of identity. By analyzing the process of representing Caucasian women as the face of beauty, the chapter demonstrates how racial projects of colonialism succeeded in conflating skin color with race...

...In Indonesia, light skin color has been desirable throughout recorded history. This book explores Indonesia's changing beauty ideals and traces them to a number of influences: first to ninth-century India and some of the oldest surviving Indonesian literary works; then, a thousand years later...