Extract

Public health

P145

Engaging hard to reach populations in CHD primary prevention: A qualitative study

R Shaw1, C Harkins1, M Gillies1, F Mackay2, C Morrison3, I Findlay4, K Macintyre1, H Sloan3

1University of Glasgow, Glasgow, United Kingdom, 2Renfrewshire CHP, Glasgow, United Kingdom, 3NHS Greater Glasgow & Clyde, Glasgow, United Kingdom, 4Royal Alexandra Hospital, Paisley, Glasgow, United Kingdom

Topic: Public health

Purpose: the Scottish Government funded 2 coronary heart disease (CHD) primary prevention projects in Scotland's largest town, Paisley (population 85,000). Phase II of Have a Heart Paisley (HaHP) employed social marketing to offer risk screening to 45'60 year olds. Striking inequalities in uptake of screening according to socioeconomic deprivation (SED) were observed, with individuals living in the most SED areas being under-represented. Based on this experience the Unmet Need Project used a community development approach to engage with individuals living in the areas of greatest SED in Paisley. We explore the views and experiences of individuals participating in the Unmet Need study. We examining the barriers and facilitators to engaging hard to reach populations.

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