
Contents
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Representation and Culture Representation and Culture
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Mental Representation, Culture, and Language Mental Representation, Culture, and Language
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Collective Representation, Culture, and Language Collective Representation, Culture, and Language
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Social Representations, Culture, and Language Social Representations, Culture, and Language
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The Dynamic Nature of Social Representing The Dynamic Nature of Social Representing
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Social Representations As a Theory of Social Knowledge Social Representations As a Theory of Social Knowledge
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From Taxonomic Psychology of the Ego-Object to Representing Through the Ego–Alter–Object From Taxonomic Psychology of the Ego-Object to Representing Through the Ego–Alter–Object
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The Dialogicality of the Ego–Alter in Mikhail Bakhtin The Dialogicality of the Ego–Alter in Mikhail Bakhtin
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Social Representations As Phenomena and As Interventions Social Representations As Phenomena and As Interventions
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Social Representations Are Phenomena in the Making Social Representations Are Phenomena in the Making
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Representing As Action and Intervention Representing As Action and Intervention
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Culture and Social Representations Are Relational Phenomena Culture and Social Representations Are Relational Phenomena
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Social Representations As Anthropology of Contemporary Culture: The Case of Rationality Social Representations As Anthropology of Contemporary Culture: The Case of Rationality
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Rationality and Irrationality in Social Sciences Rationality and Irrationality in Social Sciences
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Reason and Cultures Reason and Cultures
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Three Paradoxes of the Individual and Collective Mentality Three Paradoxes of the Individual and Collective Mentality
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Fiduciary Rationality Fiduciary Rationality
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Concepts Relating Social Representations, Language, and Culture in Empirical Research Concepts Relating Social Representations, Language, and Culture in Empirical Research
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Cognitive Polyphasia and Heterogeneity in Thinking and Dialogue Cognitive Polyphasia and Heterogeneity in Thinking and Dialogue
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Figure, Myth, and Metaphor Figure, Myth, and Metaphor
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Representing in Drawings of Maps Representing in Drawings of Maps
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Figurative Schemes in Comparative Research Figurative Schemes in Comparative Research
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Communicative and Cultural Themata Communicative and Cultural Themata
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Morality of Human Rights As a Thema Morality of Human Rights As a Thema
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Conclusion: Toward Theoretical and Empirical Diversity in Social Representing Conclusion: Toward Theoretical and Empirical Diversity in Social Representing
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Future Directions Future Directions
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Acknowledgements Acknowledgements
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References References
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22 Social Representations As Anthropology of Culture
Get accessIvana Marková, Department of Psychology, University of Stirling, Stirling, Scotland, UK
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Published:21 November 2012
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Abstract
The Theory of Social Representations studies formation and transformation of meanings, knowledge, beliefs, and actions of complex social phenomena like democracy, human rights, or mental illness, in and through communication and culture. This chapter examines the nature of interdependence between social representing, communication, and culture. It first explains differences between mental, collective, and social representations with respect to culture and language. It then focuses on two meanings of social representing: first, on representations as a theory of social knowledge and second, representations as social and cultural phenomena and as interventions in social practices. Rationality of social representations is based on diverse modalities of knowing and believing shared by groups and communities; it is derived from historically and culturally established common sense. This perspective justifies the claim that social representations should be treated as anthropology of contemporary culture. Finally, the chapter discusses main concepts linking social representations, language, and culture.
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