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‘Rio, the Noise City’ ‘Rio, the Noise City’
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Radiomania Radiomania
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Radios and Record Players Joined by Electricity Radios and Record Players Joined by Electricity
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Victrolamania Victrolamania
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Records in Cinemas Records in Cinemas
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Records and Cinema Records and Cinema
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‘Illustrated Records’ ‘Illustrated Records’
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Filmed Speeches Filmed Speeches
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Film Discs and Radio Technicians Film Discs and Radio Technicians
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Notes Notes
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References References
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11 ‘Synchronised Film Fever’ amid the ‘Gramophonoradiomania’: Record, Radio and Cinema at the Dawn of the ‘Talkies’ in Rio de Janeiro
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Published:September 2020
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Abstract
This chapter discusses the intermedial relations between film, record and radio in Rio de Janeiro in 1929 and 1930, exploring the proximities between the so-called ‘synchronised film fever’ and the ‘gramophonoradiomania’ announced by magazines and newspapers of the time. It examines the technological, social and political contacts between these different media in the context of convergence and dialogue based on the novelty of electric recording, broadcasting and sound playback, both in private and public spaces. From the first experiments in Brazil in 1922, local radio stations grew slowly but steadily. ‘Radiomania’ was followed by the so-called ‘victrolamania’, with the increase in sales of records and record players. The success of the first Hollywood sound features prompted the press to announce that Rio was going through a ‘synchronised film fever’. By contextualising Rio’s ‘gramophonoradiomania’, this chapter provides a better understanding of the reception and diffusion of the talking pictures in Brazil, together with its adaptations, resistances and specificities.
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