
Published online:
20 September 2012
Published in print:
08 September 2009
Online ISBN:
9780748670956
Print ISBN:
9780748624171
Contents
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The audience The audience
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A brief history of audience research A brief history of audience research
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Generations of audience research Generations of audience research
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New developments in audience research New developments in audience research
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‘Television while you wait’ ‘Television while you wait’
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Understanding reality TV Understanding reality TV
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Restyling factual TV Restyling factual TV
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Case study: Family Guy (Fox 1999-) Case study: Family Guy (Fox 1999-)
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Note Note
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Discussion/Exercises Discussion/Exercises
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Further reading Further reading
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Useful Web links Useful Web links
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Chapter
1 ‘Desperately Seeking the Audience’: models of audience reception
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Published:September 2009
Cite
Gorton, Kristyn, '‘Desperately Seeking the Audience’: models of audience reception', Media Audiences: Television, Meaning and Emotion (Edinburgh , 2009; online edn, Edinburgh Scholarship Online, 20 Sept. 2012), https://doi.org/10.3366/edinburgh/9780748624171.003.0002, accessed 9 May 2025.
Abstract
This chapter considers how we can understand the term 'audience' and critically outlines some of the ways in which the audience has been approached, theorised and researched. It argues that the history of audience research is characterised by a division between powerful media and powerful viewers; that is, between understanding the media as capable of influencing and therefore affecting viewers and understanding viewers as capable of influencing and therefore affecting the media. This chapter also includes new developments in audience research.
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