
Contents
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Tipping the Balance Tipping the Balance
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Life After Paramount: the Rise of the Independents Life After Paramount: the Rise of the Independents
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Coming to Terms with Television Coming to Terms with Television
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‘Make Them Big; Show Them Big; and Sell Them Big’: Blockbuster Logic ‘Make Them Big; Show Them Big; and Sell Them Big’: Blockbuster Logic
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Notes Notes
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Cite
Abstract
The Hollywood film industry at the end of World War II was very lightly regulated. Yet a variety of forms of regulation played a vital role in sustaining the intricate and profitable mechanisms of the studio system. The most obvious and visible of these was the self-censorship of motion picture content though the industry-sponsored, arm's-length Production Code Administration (PCA), run since 1934 by Joseph Breen. The effective regulation of output through the operations of an assembly line-like system of production, distribution and exhibition was central to the business model of the Big Five studios. This chapter examines the Supreme Court decision in the 1948 case United States v. Paramount Pictures, Inc. et al. — the famous ‘Paramount Decree’ — which revisited and definitively resolved the question of whether the major studios constituted a ‘trust’ in the terms of U.S. commercial law, that is, a cartel operating illegitimately to restrict market freedom in a given industry. It also discusses the rise of independent studios after Paramount and the impact of television on the film industry.
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