
Contents
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Reexamining the Two-Step Flow Reexamining the Two-Step Flow
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Information, Influence, and the Two - Step Flow Information, Influence, and the Two - Step Flow
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Improvements in Measurement Improvements in Measurement
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Summary: What have We been Missing? Summary: What have We been Missing?
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A Theory of Distorted Democracy A Theory of Distorted Democracy
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How Social Transmission Distorts Information How Social Transmission Distorts Information
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Sparse Sparse
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More Biased More Biased
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Less Accurate Less Accurate
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More Mobilizing More Mobilizing
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How Socially Transmitted Information Leads to Distorted Democracy How Socially Transmitted Information Leads to Distorted Democracy
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Underinformed Underinformed
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Polarized Polarized
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Engaged Engaged
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Conclusion Conclusion
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Cite
Abstract
Chapter 2 presents the theory of distorted democracy, which suggests that as information diffuses from mass media to the actively informed to the casually informed, it becomes sparse, biased, less accurate, and mobilizing, which in turn fuels a context in which part of the public is underinformed, polarized, but engaged. The chapter highlights key theoretical and empirical shortcomings from previous research on the two-step flow, emphasizing the need to carefully examine the content of the information that is communicated throughout the two-step flow. The chapter draws on research across the social sciences to explain why information should change and how it could subsequently affect political attitudes and behavior.
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