
Contents
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From Teaching English to Coaching Test-Cracking Skills From Teaching English to Coaching Test-Cracking Skills
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Mass Teaching as a New Teaching Model Mass Teaching as a New Teaching Model
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Performative Pedagogy as the Core Performative Pedagogy as the Core
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The Evolution of the Performative Pedagogy The Evolution of the Performative Pedagogy
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The Crystallization of Mass Teaching The Crystallization of Mass Teaching
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Mass Teaching and Supernova’s Dominance Mass Teaching and Supernova’s Dominance
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The Case of Roaring English The Case of Roaring English
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Conclusion Conclusion
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4 Not Much English Taught at Our English School
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Published:October 2022
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Abstract
This chapter features the third dimension of opportunism—noncompliance with teaching norms—during the mid-and late 1990s. Highlighting the role of this opportunism in competition dynamics, the author explores the ways in which some leading opportunist organizations in Beijing’s TOEFL/GRE submarket developed new teaching models. This chapter begins with an inquiry into the competition within the group of opportunist organizations and especially their divergent trajectories in engaging in opportunistic practices: those opportunist organizations that were relatively less opportunistic and whose entrepreneurs were more closely connected to the state education system gradually gained the upper hand. Then, this chapter explains how and why, among similarly opportunist organizations, Supernova grew to the one that developed a mature new teaching model—the mass teaching model. Under this new teaching model, the norm for teaching TOEFL/GRE transitioned from teaching English to coaching test-cracking skills and, further, to instilling motivational, nationalist, and entertaining discourses in students. This model was essential to Supernova’s rise to dominance in China’s TOEFL/GRE market. The end of this chapter explicates how Roaring English—another opportunist organization and a market leader in the spoken English submarket—developed a similar mass teaching model and how its success largely fits the pattern of the Supernova case.
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