
Contents
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Living in Bondage 1 Living in Bondage 1
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Money Rituals Money Rituals
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Consequences Consequences
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Intermission Intermission
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The Collaboration The Collaboration
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Living in Bondage 2 Living in Bondage 2
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Representing the Spiritual Representing the Spiritual
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Fast Money Fast Money
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Images of Wealth Images of Wealth
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Informal Commerce, not Capitalism Informal Commerce, not Capitalism
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Ideology Ideology
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More Early Igbo-language Films More Early Igbo-language Films
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2 Living in Bondage: Money and Values
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Published:October 2016
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Abstract
Living in Bondage opened the market for Nigerian video films. It founded the “get rich quick” theme and the money ritual genre (which remain hallmarks of Nollywood), grafting stories of predatory occult practices onto the idiom of domestic melodrama and the theme of ideal marriage. Its sturdy popular moral discourse blends Igbo social values and Pentecostalism. The film’s principle collaborators symbolize the basis of the new industry: they were Kenneth Nnebue, an informal sector marketer, the television director Chris Obi-Rapu, and Okechukwu Ogunjiofor, an unemployed writer/producer. The circumstances of the production illustrate the connection between life in the informal sector and the film’s discourses on money and values. Nollywood is based in West African marketing, not in capitalism, and its ideology and aesthetics are marked by the disjunctions of Nigeria’s insertion into the global economy. The film also inaugurated a brief efflorescence of video filmmaking in the Igbo language.
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