... into a modern industrial nation. The period indeed was a turning point for Transcendentalism as by the midcentury publishers were beholding a vast mass market and they had the means of tapping into it. This nascent mass consumer culture of print provided opportunities as well as posing problems...

... of an unprecedented literary phenomenon: a popular mass market for literature. Examining the ballad trade, it shows how working people became consumers of nationally produced cheap print alongside other mass commodities. In addressing an audience of working people, ballads pioneered new literary subjects and genres...

... policies within the increasingly ‘mass’ market. These are Mills & Boon, D. C. Thomson, and the Religious Tract Society. Mills & Boon and D. C. Thomson were the quintessential publishers of the early 20th century: essentially commercial enterprises, each firm reflected changing social values within...

...This chapter examines the role of Dickens's aesthetics works in enabling Dickens to become the author most adapted for the screen. It is an exploration, through Dickens's relationship with film, of the ideology of the aesthetic in relation to the mass market, a topic famously addressed by Sergei...

... in the Cold War were shaped by education and cultural capital. It also considers the periodical press' coverage of the religious revival, paying particular attention to the 1950 “Religion and the Intellectuals” symposium in the highbrow Partisan Review and responses to it in mass-market...

...A century ago, the golden age of magazine publishing coincided with the beginning of a golden age of travel. Images of speed and flight dominated the pages of the new mass-market periodicals. This book centres on Canada, where commercial magazines began to flourish in the 1920s alongside...

... Margaret Princess Townsend Peter historiography methodology family newspapers mass market circulation sex ...

...Throughout the first decade of the twenty-first century, there was a noticeable decline in the influence of two major players in twentieth-century American life: Roman Catholicism and the mass-market newsweekly. Beginning with the clergy sexual abuse crisis in 2001, the Roman Catholic Church...

...This chapter shows the surprising presence and force of the Holocaust in the mass-market literature of the late 1950s and 1960s. A key issue is what effect ideology had on memory during a period when often narrow limits on both narrative and language confined all public speech. Concretely, did...

...This chapter focuses the career of Felicia Hemans, one of the first women writers to achieve widespread fame as a mass-market poet. I begin with an overview of the revolution in print that corresponded with the span of Hemans’s career, 1808 to 1835. While Hemans’s poems might have made their first...

... and to express his characteristic ambivalence toward the very notion of “graphic literature.” It also considers how he both evinces and performs a dialectic between artistry and commerce in his own role as author, and aligns the tension between mass market and high art within the comics medium to the rhetoric...

... by Dr. Ralph Seibert. Figure 5.5 The production of wooden and iron ships. Figure 5.6 Asymmetric S‐curves. Shows how the dominant design shapes the nature of the competition in the new mass market. Using the mobile market as an example, it describes the typical pattern of market growth...

... by rising costs and guided by national opportunities. The rise of the important oil-sector has been both a hindrance through rising costs, and an opportunity as a market, for the Norwegian IT industry. Specialised products for national markets rather than general mass-market products have become the norm...

... with a new sense, at once disturbing and alluring, of the potential power of a cheap mass-market press led by entrepreneurial editors operating in a print environment unconstrained by state controls. Moreover, in writing about America, and above all in writing about its newspapers in both American...

..., but the format enjoyed a resurgence in the years before the Great War and again in the 1920s. At the opposite end of the scales of both ideology and depth of coverage were the series of books aimed at teenagers, usually boys. The most significant commercial opportunities lay in the mass market for cheap books...

..., along with their implications for environmentalism. It then turns to a discussion of how earlier historians have defined and researched consumption and consumerism by focusing on issues such as those connected to the mass market, advertising, and corporate manipulations of consumer behavior. It also...

...This chapter examines the developments in the career of Georges Barrère during the period from 1936 to 1940. During this period, Barrère was often on stage performing in concert tours to earn his own living and most of his activities were of a far more conservative nature aimed at a mass market...

... of print to sell a variety of consumer goods in an age of the mass market. It then turns to the expansion of publishing during the 1880s, especially newspapers, and the impact of the new copyright law on book publishing. It also looks at the key players in the production, distribution, and consumption...

...’ in the era of the mass market, along with the rationalisation of popular humour production at print institutions such as magazines and newspapers. The chapter first provides an overview of the field of American Humor Studies before turning to a discussion of the social, economic, and political dimensions...

.... The spread of online retailing has spawned many internet entrepreneurs hawking obscure or regionally known products. So when is the long tail market viable? E-commerce business valuations online plat forms economic sense mass market products mass appeal products Pareto principle supply chain costs...