
Published online:
01 November 2003
Published in print:
20 April 1995
Online ISBN:
9780191718205
Print ISBN:
9780198289883
Contents
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Sustaining Competitive Advantage Sustaining Competitive Advantage
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The Sustainability of Strategic Assets The Sustainability of Strategic Assets
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The Persistence of Profitability The Persistence of Profitability
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Scale as a Competitive Advantage Scale as a Competitive Advantage
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Market Share as Competitive Advantage Market Share as Competitive Advantage
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Attractive Markets and Market Positions Attractive Markets and Market Positions
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Sources of Competitive Advantage Sources of Competitive Advantage
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Cite
Kay, John, 'Sustainability', Foundations of Corporate Success: How Business Strategies Add Value (Oxford , 1995; online edn, Oxford Academic, 1 Nov. 2003), https://doi.org/10.1093/019828988X.003.0011, accessed 8 May 2025.
Abstract
Case studies and statistical evidence are used in order to show that many companies are successful in building sustainable competitive advantage using their distinctive capabilities. However, distinctive capabilities continue to add value, only if both the capability and the distinctiveness are sustainable. Of the primary distinctive capabilities, reputation is easiest to maintain, innovation is usually the most difficult, whereas for strategic assets, handling public policy is crucial.
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