
Kees Aarts (ed.)
et al.
Published online:
19 January 2015
Published in print:
14 March 2013
Online ISBN:
9780191803406
Print ISBN:
9780199259007
Contents
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10.1 Introduction 10.1 Introduction
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10.2 The Negativity Hypothesis 10.2 The Negativity Hypothesis
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10.2.1 Negativity in the formation of evaluations 10.2.1 Negativity in the formation of evaluations
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10.2.2 Negativity in the impact of evaluations on vote choice 10.2.2 Negativity in the impact of evaluations on vote choice
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10.3 Data and Methods 10.3 Data and Methods
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10.3.1 Data 10.3.1 Data
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10.3.2 Model 10.3.2 Model
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10.4 Results 10.4 Results
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10.4.1 Negative and positive evaluations 10.4.1 Negative and positive evaluations
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10.4.2 Effects on vote choice 10.4.2 Effects on vote choice
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10.4.3 ‘What if…’ 10.4.3 ‘What if…’
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10.5 Conclusion 10.5 Conclusion
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Acknowledgement Acknowledgement
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Notes Notes
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Chapter
10 Pull or Push? The Relative Impact of Positive and Negative Leader Evaluations on Vote Choice
Get access
Pages
165–186
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Published:March 2013
Cite
Aarts, Kees, and André Blais, 'Pull or Push? The Relative Impact of Positive and Negative Leader Evaluations on Vote Choice', in Kees Aarts, André Blais, and Hermann Schmitt (eds), Political Leaders and Democratic Elections, Comparative Politics (Oxford , 2013; online edn, Oxford Academic, 19 Jan. 2015), https://doi.org/10.1093/acprof:osobl/9780199259007.003.0010, accessed 8 May 2025.
Abstract
This chapter tests the ‘negativity’ thesis according to which negative leader evaluations matter more than positive ones, that is, people vote more against the leaders they dislike than for those they like. The results systematically disproved the negativity hypothesis. There is simply no support for the idea that voters vote more against than for parties and leaders. In fact, positive evaluations have a greater impact on vote choice than negative ones.
Keywords:
negativity thesis, voters, voting behaviour, political leaders, leader evaluations, negative evaluation, positive evaluations
Subject
Comparative Politics
Series
Comparative Politics
Collection:
Oxford Scholarship Online
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