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Competition law is a fascinating and complex area of law, so is data protection law. The idea of merging these two together and exploring their entanglements was bound to become a journey filled with new discoveries, challenging questions, and thrilling encounters. I first became interested in this subject in 2014, when I was preparing my PhD applications. Back then, the topic of interactions between competition law and data protection was only slowly gaining in prominence. While the EU Court’s Asnef-Equifax decision and the Google’s acquisition of DoubleClick had triggered some reflections about the privacy-competition nexus already few years earlier, the 2014 Opinion by the European Data Protection Supervisor on privacy and competitiveness in the age of big data was a watershed moment for the discourse in the EU and beyond. It also inspired me to embark on a long-term project of reflecting on this subject-matter, resulting in my PhD dissertation on coherence between competition and data protection law in digital markets, which I defended in September 2020 at the Vrije Universiteit Brussel (VUB). Whereas this book is underpinned by the same core research question as my PhD, the ideas it presents, its focus areas, and its structure differ to a significant extent.
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