
Contents
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11A. Weights and Values 11A. Weights and Values
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11B. Framing Effects 11B. Framing Effects
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11C. Framing Effects in Action 11C. Framing Effects in Action
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11D. But I’m “Right,” So Nothing in this Chapter Applies to Me 11D. But I’m “Right,” So Nothing in this Chapter Applies to Me
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11E. Conclusion 11E. Conclusion
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Cite
Abstract
Politics includes issues of varying complexity. By complex, I mean issues that have multiple and possibly interrelated attributes. While it is arguable that all issues have multiple parts, I use the notion of issue complexity to draw attention to the fact that some issues have so many attributes that educators must make decisions about which parts to emphasize. Consider, for example, the Patient Protection and Affordable Care Act, which the United States passed in 2010. If you haven’t heard of this bill, you may know it by another moniker: “Obamacare.” One measure of this law’s complexity is its length. It is 906 pages long. The law’s table of contents alone is nearly 12 pages. At 906 pages, and given its frequent use of technical language, it is likely that few citizens, including many candidates for office, are knowledgeable about every part of it. It is inevitable that many, and perhaps most, of the people who express public opinions on this issue base their arguments on knowledge of only a few of the law’s many attributes. (This fact, by the way, does not stop people from labeling as “ignorant” others who disagree with them about this law.) In all such cases, experts, advocates, and interested citizens encourage their audiences to weigh certain attributes of the law more (or less) than others when making decisions about it. Insights from previous chapters can help educators make choices about which of a policy’s or candidate’s many multiple attributes to emphasize when attempting to improve others’ knowledge and competence. From chapter 5, for example, we know that just because an issue is complex, it does not mean that an audience’s decision task is complex. Suppose that the task is whether to vote for a specific candidate for office who promises to defeat the healthcare law in its entirety or a candidate who makes the opposite promise. Suppose that we have consulted the relevant range of values and from that consultation we can define a competent choice in the election as the vote that a person would cast if they understood a specific and large set of facts about the law.
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