
Contents
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Theories of Attitude Change: RAS and ELM Theories of Attitude Change: RAS and ELM
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A Barrier to Change: Biased Information Processing A Barrier to Change: Biased Information Processing
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Let’s Call the Whole Thing Off Let’s Call the Whole Thing Off
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Conclusion Conclusion
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2 The Virtue of Uncomfortable Conversations
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Published:May 2020
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Abstract
Chapter 2 discusses persuasion and attitude change as well as barriers to attitude change. It introduces some core concepts and addresses key questions: whether people hold attitudes at all and if they do, under what conditions they are likely to change. Research on persuasion often suggests that the first step down the road to successful attitude change is the motivation to process information—in other words, the willingness to listen. A person must create realistic goals for an interpersonal conversation before it starts; decide whether the person with whom they are speaking is reasonably able to have a meaningful conversation; and listen as much (if not more) than they speak, at least at first. Theories of information bias suggest that biases such as selective exposure, partisan bias, and motivated reasoning are barriers to the free exchange of ideas and need to be considered when engaging with those who disagree.
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