
Contents
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Introduction Introduction
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Print Media Print Media
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Daily Newspapers Daily Newspapers
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Book Publishing Book Publishing
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Magazine Publishing Magazine Publishing
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Audiovisual Media Audiovisual Media
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Radio Radio
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Broadcast Television Broadcast Television
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Multichannel TV Platforms Multichannel TV Platforms
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Video Channels Video Channels
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Film Film
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Telecommunications Media Telecommunications Media
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Wireline Telecom Wireline Telecom
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Wireless Telecom Wireless Telecom
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Internet Media Internet Media
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Internet Service Providers (ISPs) Internet Service Providers (ISPs)
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Search Engines Search Engines
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Online News Online News
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Conclusion Conclusion
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Bibliography Bibliography
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Spain—Data SummariesEli Noam and Paul Mutter Spain—Data SummariesEli Noam and Paul Mutter
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12 Media Ownership and Concentration in Spain
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Published:January 2016
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Abstract
This chapter looks at media ownership and concentration in Spain. Once it has provided an overview of the Spanish media landscape, the chapter considers print media (newspapers, book publishing, magazine publishing), audiovisual media (radio, broadcast television, multichannel TV platforms, video channels, film), telecommunications media (wireline and wireless telecom), and Internet media (Internet Service Providers, search engines, online news market). Concentration has decreased in five sectors, mainly as a result of Spanish deregulation policies: (terrestrial) television broadcasting, ISPs, multichannel TV, and wireline and wireless telecom. Telefonica has also become a dominant presence in South America, and has expanded to other European countries. Other market participants are Orange and Vodafone. Concentration among print media has increased due to the loss of advertising revenue and because of declining sales. Major firms are Prisa and Planeta. In the audiovisual media, major firms are the public RTVE, Planeta, and Berlusconi’s Mediaset.
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