Skip to Main Content

Information Technology Strategies: How Leading Firms use IT to gain an Advantage

Online ISBN:
9780199849376
Print ISBN:
9780195148138
Publisher:
Oxford University Press
Book

Information Technology Strategies: How Leading Firms use IT to gain an Advantage

William V. Rapp
William V. Rapp
Columbia University
Find on
Published online:
3 October 2011
Published in print:
1 August 2002
Online ISBN:
9780199849376
Print ISBN:
9780195148138
Publisher:
Oxford University Press

Abstract

The focus of this book is on educating on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics, many firms and executives are without the tools and knowledge of how to actually use them to improve results. This book describes how major non-information technology companies are doing this and the strategic principles employed.

Contents
Close
This Feature Is Available To Subscribers Only

Sign In or Create an Account

Close

This PDF is available to Subscribers Only

View Article Abstract & Purchase Options

For full access to this pdf, sign in to an existing account, or purchase an annual subscription.

Close