
Contents
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Competitive Landscape Competitive Landscape
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Lessening of the Low-cost Producer Advantage Lessening of the Low-cost Producer Advantage
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Shift in Composition of Demand Shift in Composition of Demand
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Effects of a strong Yen Effects of a strong Yen
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Excess Capacity Excess Capacity
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The Emerging Competitive Environment The Emerging Competitive Environment
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Growth Markets Growth Markets
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Other Factors Other Factors
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Toyota's Competitive Position Toyota's Competitive Position
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Toyota's Strategy Toyota's Strategy
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Smart Production Smart Production
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A new Assembly Process A new Assembly Process
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The It Support System The It Support System
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Smart Design Smart Design
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Designing-in Buildability Designing-in Buildability
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Supplier Networks Supplier Networks
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How the System Works How the System Works
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Web-based Procurement Web-based Procurement
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Covisint Covisint
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Evaluation Evaluation
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Smart Marketing Smart Marketing
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Responding to Demand Changes Responding to Demand Changes
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Smart Cars Smart Cars
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New Models New Models
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Environmentally Smart Cars Environmentally Smart Cars
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Intelligent Transportation System (Its) Intelligent Transportation System (Its)
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Its Strategy Its Strategy
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Navigation Systems Navigation Systems
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Staying Ahead Staying Ahead
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Onboard Computer Onboard Computer
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Automated Driving Automated Driving
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Offering It-based Services, Not Just Cars Offering It-based Services, Not Just Cars
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It at Toyota It at Toyota
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It Philosophy It Philosophy
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It Structure It Structure
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Sourcing Software Sourcing Software
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Buying New Systems Buying New Systems
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Conclusion Conclusion
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Acknowledgments Acknowledgments
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Cite
Abstract
Because all Japanese cars these days do not sell in the US market with a premium anymore, players in the automobile industry had to come up with ways to cope with the downfall of Japan's bubble economy and Japan's depressed auto market. As Toyota Motor Corp. remained an independent company, it can be observed that this company's counterstrategy has made significant effects not just on the global industry but on logistics and transportation in general. Toyota illustrates how “old-economy” products like automobiles and the manufacturing processes like assembly can be upgraded with the help of IT as it developed the just in time (JIT) ordering system, the intelligent transportation system (ITS), and its “smart” customized product and service strategy.
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