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Parties and Their Members: Organizing for Victory in Britain and Germany

Online ISBN:
9780191600166
Print ISBN:
9780198279181
Publisher:
Oxford University Press
Book

Parties and Their Members: Organizing for Victory in Britain and Germany

Susan E. Scarrow
Susan E. Scarrow

Associate Professor, Department of Political Science

University of Houston, Texas
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Published online:
1 November 2003
Published in print:
21 March 1996
Online ISBN:
9780191600166
Print ISBN:
9780198279181
Publisher:
Oxford University Press

Abstract

Why would political parties continue to care about membership enrolment in an age of television campaigning and direct‐mail fund‐raising? To answer this question, this book traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.

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