
Contents
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Introduction Introduction
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‘Advocacy—a human behaviour’ ‘Advocacy—a human behaviour’
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Advocacy as a tool Advocacy as a tool
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Purpose of neurology advocacy Purpose of neurology advocacy
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Advocacy and conflicting interests Advocacy and conflicting interests
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Objectives of advocacy: Short term and long term Objectives of advocacy: Short term and long term
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Advocacy message Advocacy message
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Types of advocacy campaigns Types of advocacy campaigns
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Issue-centred advocacy Issue-centred advocacy
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Advocate-centred projects Advocate-centred projects
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Advocate-centred advocacy Advocate-centred advocacy
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Methods: ‘Good or bad’ Methods: ‘Good or bad’
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Intellectual and financial input Intellectual and financial input
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Advocacy and financial input are even trickier Advocacy and financial input are even trickier
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Outcome of advocacy Outcome of advocacy
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Counter-advocacy Counter-advocacy
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Long-term impact Long-term impact
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Conclusion Conclusion
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References References
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6 Advocacy, campaigning, lobbying: Good or bad?
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Published:February 2019
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Abstract
Advocacy is a strong tool to bring about changes and improvements in society. Healthcare advocacy is increasing globally. Objectives of advocacy, formulation of message, and proper analysis of conflicts of opinion and interests are mandatory for designing an advocacy campaign. Both short- and long-term outcomes should be discussed and planned before starting a project. The methodology may be extremely important in defining the outcome of a project. Good or bad advocacy is dependent upon objectives and outcomes of a project. There could be multiple stakeholders relating to an advocacy campaign. Collaboration with stakeholders is a must for any successful campaign but roles should be well-thought out and discussed. This interaction and collaboration is called lobbying. It is an integral part and important component of advocacy. The dangers of advocacy include increased intensity of conflicts and counter-advocacy.
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