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Competitive Strategies in European Banking

Online ISBN:
9780191695322
Print ISBN:
9780198773504
Publisher:
Oxford University Press
Book

Competitive Strategies in European Banking

Jordi Canals
Jordi Canals

Professor, IESE (Instituto de Estudios Superiores de la Empresa)

University of Navarra, Barcelona
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Published online:
3 October 2011
Published in print:
2 June 1994
Online ISBN:
9780191695322
Print ISBN:
9780198773504
Publisher:
Oxford University Press

Abstract

This book integrates both the changing structure of the commercial banking industry in Europe and the strategic implications of these changes. It begins by concentrating on the economics of banking, presenting an analysis of the principal environment forces affecting the financial sector: deregulation, internationalization, economic instability, technical change, and financial innovation. The second part offers valuable information on current trends in the five main EC countries. The analysis of each country includes a study of the recent evolution of its financial sector, in turn; each sector's inherent economic outlook in terms of profitability, costs, productivity, and competition; as well as the changes in the regulatory environment. The third part of the book is dedicated to an analysis of some of the strategic choices of European banks, such as scale, diversification, and internationalization. Finally, the pace of change within the European banking industry is evaluated, as well as how some of the banks are adapting to the new environment.

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